INSERTS EAST — FLYING UNDER THE RADAR

Along with the new web press, the printer picked up some other needed gear including four Gämmerler four-knife trimmers, which address customer needs for trim-to-bleed work. A large-format Kodak Magnus platesetter was also obtained to image the 50˝ plates.

Inserts East prints heatset offset newspaper insert products in the free-standing format—tabs, broadsheets, flexys and single sheets. A lot of the work walks a fine line between the commercial and insert markets, and Maiale runs a good deal of high-end commercial jobs. Grocery, carpet and furniture retailers are among their biggest customers, along with arts and crafts and fashion industry clients.