InsideUp Launches Lead Generation Platform

SAN DIEGO, CA—February 23, 2009—InsideUp today announced the commercial launch of its dynamic lead generation platform for business services. InsideUp’s online platform integrates a next generation business matching platform with interactive new media tools and vibrant, category-specific communities designed to assist small businesses in searching, interacting with and requesting quotes from business services vendors. Business service vendors in turn use InsideUp to educate prospects, participate in quote requests and leverage InsideUp’s proprietary lead generation technology to source high quality, category specific, ready-to-buy leads.