InsideUp Launches Lead Generation Platform

According to Visa International, small businesses spend $1.7 trillion a year purchasing business services. InsideUp estimates business services vendors spend an estimated $2.1 billion annually marketing their services to small businesses.

For business services marketers, InsideUp’s full service approach automates a complex integrated marketing campaign process by providing marketers with a single source to educate prospects with industry-specific educational wikis, profile prospects as they interact online, and bid on ready-to-buy leads that are of greatest value to their business. InsideUp’s value-centric, integrated approach allows business service marketers and sales teams to inform, interact with and respond to business services seekers more effectively with the goal of establishing value, trust and long term business relationships.