InsideUp Launches Lead Generation Platform

In an independent study conducted by InsideUp of 220 business services marketing professionals, 61% responded that the leads generated by their marketing efforts are not targeted enough. Traditional advertising, tradeshows and even direct marketing often produce leads that are not well qualified. InsideUp’s dynamic platform automates the flow of information from small businesses to service providers by profiling prospects with category specific questions and scoring the lead in real time as they interact on the site.