Insurance Firms Should Market More to Existing Policy Holders CMO Council Finds

"The key here is that marketers must start...and start today," said Zoratti. "We can not afford to wait until the data programs are cleaned and perfect, or until we get budget to implement a massive analytics program. We must leverage the invitation being issued by customers and target relevant offers, information and content to them in order to extract every ounce of value from the relationship."