Insurance Firms Should Market More to Existing Policy Holders CMO Council Finds

The complete results of What's Critical in the Insurance Vertical can be accessed through the Precision Promotion portal, where readers will also find information and resources on how thought leaders are crafting more timely, targeted, relevant engagements with customers. The 25 page paper also includes interviews with insurance marketing leaders and complete detailed findings of the survey. To access the report, please visit: http://www.cmocouncil.org/resources/form-critical-vertical.asp