Insurance Firms Should Market More to Existing Policy Holders CMO Council Finds

According to the findings of "What's Critical in the Insurance Vertical," over 55 percent of consumers polled have held their existing insurance policies for more than five years and are open to receiving information from their trusted providers on new or complimentary services. And an impressive 21 percent of consumers purchased or increased the value of their existing policies after receiving communications. Unfortunately, only seven percent of marketers in the insurance vertical value up-sell and cross sell tactics as critical to route to revenue.