Insurance Firms Should Market More to Existing Policy Holders CMO Council Finds

"Insurance marketers have the opportunity to break the cycle of data paralysis as their customers are open to engaging and deepening relationships with providers they trust and depend on," said Sandra Zoratti, Vice President of Global Solutions Marketing at InfoPrint Solutions Company. "It is a rare occurrence where loyal customers indicate that, if an offer is relevant and meaningful, they will buy and consolidate services and grow the overall value of their engagement. While it is hard to do, this invitation to retention is a call to action to get started."