Insurance Firms Should Market More to Existing Policy Holders CMO Council Finds
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The Consumer Policy Perspective
According to 42 percent of insurance marketers, their customers are going online and are demanding more self-service and always-on options. However, when asked, consumers indicate that the online solutions are a convenience they appreciate; they still value easy to understand policies, statements and contracts more. In fact, as marketers focus on self-service and online applications, only 27 percent value online payment and 16 percent value self-service online tools, while 40 percent value easy to understand policies, statements and contracts.
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