Insurers Use of Direct Mail Sees Double-Digit Decline Mintel Reports

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Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For nearly 40 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence.
Source: Mintel.