Integracolor Group--Growing a Bountiful Business

Company executives knew direct-to-plate technology would be an expensive proposition, too. But it was one the company immediately turned around.

"In the early 1990s, a sales rep tried to sell us a Heidelberg GTO-DI direct-to-press system, one of the first digital presses to come out," King says. "At that time it was extremely expensive, plus it was dedicated to digital, so we couldn't use it for conventional printing.