Integracolor Group--Growing a Bountiful Business

BY CHERYL A. ADAMS

"ASLEEP" isn't the typical description of a 42-year-old, $50 million printing operation. But that's how Larry C. King, president and COO of the IntegraColor Group (formerly Horticultural Printers), fondly described his business...until two years ago, that is.

"We've been referred to as a sleeping giant—but we're not sleeping anymore," says King, comparing the company's steady growth over the past decade (from $15 million in 1988 to $30 million in 1996) to its explosive 57-percent growth over the past two years.