Integration, Beyond PURLs —Sherburne

IN AUGUST we talked about using personalized URLs (PURLs) to promote your own business and as a service for your customers as an aspect of integrated marketing—integrating print with the Web, in this case.
I recently came across a white paper authored by Jacob Aizikowitz, currently president of XMPie, a Xerox company, entitled “Can Print Personalization Be Highly Creative and Efficient? Expanding Beyond the Form Metaphor.” While this is a vendor white paper, it is written in a very neutral manner and discusses an important topic well worth reading. It can be downloaded from the XMPie Website (www.xmpie.com).