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Another advantage of object-based solutions is discussed in the white paper. “…creating an object-based metaphor for variable data printing removed the barriers between the VDP and the dynamic (i.e., variable) e-media disciplines, for which object-based technologies were the norm from Day One.
“The removal of this barrier opened the door for a holistic view of personalization, where outbound and interactive communications—print and e-media—can all be managed within a single framework.”
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- Companies:
- XMPie, a Xerox Company
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