Integration, Beyond PURLs —Sherburne

Another advantage of object-based solutions is discussed in the white paper. “…creating an object-based metaphor for variable data printing removed the barriers between the VDP and the dynamic (i.e., variable) e-media disciplines, for which object-based technologies were the norm from Day One.

“The removal of this barrier opened the door for a holistic view of personalization, where outbound and interactive communications—print and e-media—can all be managed within a single framework.”