Integration, Beyond PURLs —Sherburne

The paper takes the concept of integrated marketing well beyond PURLs and identifies some key considerations for anyone thinking about adding variable data printing (VDP) to the mix or updating VDP software infrastructure.

Solid Pedigree

For those of you who may not know Aizikowitz, he is in a unique position to write about this topic. In a recent interview, he said, “I was fortunate to be in the eye of the storm. I moved from IBM to Scitex in the spring of 1996. At the time, development work was proceeding on controllers to support a future technology, which ultimately became Kodak Versamark. We were also working with Xerox on a controller to serve what would later become the Xerox iGen.