Integration, Beyond PURLs —Sherburne

Why is this important? When Benny Landa made his big splash at Drupa 1995 with Indigo, and the potential for color digital imaging engines to deliver high-value
color, variable data printing became big news, there was not a single object-oriented language available. Early variable data work was all forms-based. That meant that a form, consisting of the static information that would appear on each sheet, was RIP’d and stored at the controller.