Integration, Beyond PURLs —Sherburne

“I wrote the white paper,” Aizikowitz adds, “to educate the market on the differences and banish some misconceptions that might be slowing down adoption of variable data applications. Variable data printing should allow users to be as creative as desktop publishing allows them to be.

“There really should be no limitation, nor should there be a trade-off between creativity and speed. While there are always extreme cases, there should generally be no trade-off required.”