Mobile Technology : Integrating Mobile into Print

Printers have a unique opportunity to help marketers leverage mobile technology that is being integrated with print and other media types. There is a need, however, to look beyond mobile barcodes to expand, enhance and diversify service offerings for clients.

Furthermore, while there are many print service providers already offering services related to mobile response technology, many need to be more strategic with their approach. Simply adding a code for the purpose of adding interactivity is not enough to drive response. Campaign strategy, management and analytics are required for effective participation in the mobile value chain. For some printers, areas like data analytics and optimizing content for mobile require further improvement. A more robust suite of offerings helps drive ROI and delivers more accurate results to clients, ensuring that a high-quality, accountable campaign or program is being conducted.