Mobile Technology : Integrating Mobile into Print

Despite the ongoing mobile revolution, traditional media remains, and will continue to remain, an important aspect of everyday life. Businesses are diversifying their marketing with the use of online, social and mobile channels; however, print media remains a strong component in that overall mix.

Why? Because it works. Print can make an instant first impression anywhere: in the mailbox, at home or at work, on the street, at the supermarket and in many other environments. Its analog nature makes it visible and accessible to everyone.