Mobile Technology : Integrating Mobile into Print

Print Becomes Interactive

Mobile technology opens the door to make print and other media types measurable, interactive and engaging through the use of mobile barcodes (QR Codes, Microsoft Tags and more), mobile messaging and even Augmented Reality. Over the past few years, InfoTrends has been tracking the increase of these mobile elements being integrated with traditional media.

In September 2011, we launched an extensive study to understand the dynamics of this trend across consumer, marketer and print service provider audiences. The result is “Mobile Technology: Making Print Interactive,” an extensive study that sheds light on how these various mobile technologies can be effectively integrated with print and other media types to bridge the gap between the physical and digital worlds.