Mobile Technology : Integrating Mobile into Print

More than 1,100 consumers were surveyed as part of this study to understand their level of awareness, perceptions and, ultimately, what drives them to interact with different types of “mobile response mechanisms.” Among consumers, awareness of mobile barcodes (also referred to as mobile response codes, action codes, or simply mobile codes) is particularly high: 84.6 percent of respondents reported familiarity with the technology.