Mobile Technology : Integrating Mobile into Print

Furthermore, marketers are increasingly active in utilizing the mobile channel to reach their target audiences in new and different ways, especially when integrating mobile with print. Our study revealed a 194 percent year-over-year growth of marketers using mobile barcodes from 2010 to 2011. These codes are being integrated with brochures, direct mail, magazines, catalogs and many other print applications. While adoption is lower for mobile messaging and Augmented Reality, these technologies are also being integrated with traditional media to prompt interactivity and engagement.