Intelligencer — One-stop Initiative

"Imaging addresses and marketing messages on print media was introduced at Intell as a marketing concept whose time had come," explains Dean Baker, director of sales. "The investment in this technology was leading edge, not bleeding edge, which is our operating philosophy.

Expense vs. Value
"We examine expense vs. value and incorporate proven technology," he adds. "Intell is constantly moving through new print dimensions, and the imaging of our print products in-house fits in well with our business plan."