Inaugural InterACT! Conference Is a Hit

That all changed Aug. 10-11 for the 350 people who attended the inaugural InterACT! conference, organized by InfoTrends and North American Publishing Co. (NAPCO), the publisher of Printing Impressions and Target Marketing magazines. The largest percentage of attendees came from the marketing side—direct marketers, brand owners and ad agencies—with the remaining roughly 40 percent comprising service providers.