Inaugural InterACT! Conference Is a Hit

Keynote addresses directed toward the entire audience featured Vic Walia, senior director of brand marketing for Hotels.com; global brand strategist, author and Ad Age columnist Jonathan Salem Baskin; as well as presentations from InfoTrends group directors Barb Pellow and Chris Bondy. Simultaneous tracks during the two-day conference focused on "How marketers are 
making interactive media campaigns work" and "Implementing new media solutions...requirements for success."