Interbeverage Successfully Markets Bonfrüt to Regional Market - PODi Case Study
- Cost effectively order smaller quantities of beverage labels
- Sell their beverages as a private label product
- Project an appealing and quality brand image
Results
Topp Digital Label Solutions in Doral, FL, developed a solution for Interbeverage’s Bonfrüt line that enabled them to:
- Effectively launch six different juice and tea products
- Positively brand Bonfrüt beverages with consistent vibrant colors designed to attract consumers
- Attract a private-label account which was partly due to their ability to quickly provide a custom beverage label
- Appeal to mothers, who are concerned about the future of the environment for the sake of their children, by providing 100 percent biodegradable labels
Digital Label Solution
Topp Digital Label Solutions produces the Bonfrüt labels on a digital press in average run lengths of 250,000 labels covering six beverage varieties. Short runs of custom labels can also be run.
Target Audience and Creative
The target audiences for Bonfrüt beverages are mothers, children and health-conscious individuals. To appeal to these markets Interbeverage’s labels incorporate bright colors, its “Funky Monkey” mascot, and messages that focus on all-natural ingredients and vitamin content.
Eco-friendly
The labels are printed on EcoPoint paper from NewPage, which has a high wet strength for label durability, making it a good choice for water, juice and other beverage applications. EcoPoint is available with Forest Stewardship Council Chain of Custody Certification.
