International Paper Offers Printers Customizable Digital Printing Promotional Video

WatchPrintWork will help printer sales representatives showcase the valuable benefits of variable data for their clients. Oftentimes, the concept of variable data printing is a tough sell because it may be ambiguous to a marketer. The video explains the concept through the watchful eye of a reporter. At the end of the video newscast, it is shown that the printer sales representative is responsible for campaigns that experience unprecedented results.