Internet Revenues--Showing Up Just Isn't Enough

Customization challenges and the unique needs of each printing job may be the biggest stumbling blocks facing the sale of printing online, but at least one company is using its Web site as an opportunity to gather even the most minute information to provide quotes to potential customers.

Daniels Printing, of Everett, MA, boasts an elaborate online quote processor. When completed, the electronic form is routed to the estimating department and then assigned to a sales associate.