Internet Revenues--Showing Up Just Isn't Enough

While Arandell's Web site gives clients what they want to read, Treis is concerned that there aren't enough customers online to see it. He estimates that only 35 percent to 40 percent are connected.

"They have Internet access at home, but they don't have it at work," Treis says. "From a corporate standpoint, many companies have a problem, worrying that their employees are going to be surfing all day, so they haven't been that free to opening up Internet access to their employees."