Internet Revenues--Showing Up Just Isn't Enough

Panchak also sees more potential in the Internet, especially for printing companies that, as novices, still haven't learned to push the Web to the limit. "As people get into this medium, they're discovering it's a constant process of improving and changing," she says. "We all have to remember that the medium is really only about two years old, and many people are still learning what to do with it. Certainly, the big consumer companies with a lot of ad revenues are further along the curve than smaller companies or business-to-business industries. But we'll all catch up, eventually."