Internet Revenues--Showing Up Just Isn't Enough

Those printers lucky enough to lure stray, potential customers to their Web sites should give these visitors a reason to stay, come back and, finally, pick up a phone and call.

While selling commercial printing directly over the Internet is a concept yet to be embraced by the industry at large, some of the leading printers are showing the way in terms of innovation. One of those leaders, R.R. Donnelley & Sons, of Chicago, has found several avenues for providing Internet commerce.