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Match Made in Internet
Select Source is an electronic commerce solution from Donnelley that integrates catalog merchandise into specialized Web sites. The idea behind it, according to Donnelley Communication Manager Vera Panchak, is to marry catalogers with germane editorial on high-traffic Web sites. It is only fitting that one of the first matches Donnelley made was with the Wedding Channel's Web site, combining wedding-related editorial with catalog products.
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- Companies:
- Arandell Corp.
- People:
- ERIK CAGLE
- Vera Panchak
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