Internet Revenues--Showing Up Just Isn't Enough

"Obviously, there's some linkage with our own catalog customers and helping them repurpose their content," Panchak remarks. "Some of the Web sites this content is integrated into are iVillage, the Wedding Channel and HouseNet. As we're tracking this, our model is showing us that we're successfully converting online browsers to online shoppers at a faster rate than banner ads on the Web are doing."