Internet Revenues--Showing Up Just Isn't Enough

Donnelley has taken it a step further with HouseNet, which is the company's own community of interest site. HouseNet is aimed at home and garden buffs who exchange ideas and, ultimately, purchase products and services relating to home improvement and gardening.

HouseNet provides additional distribution channels for content from magazine and book publishers, according to Panchak. "The publishers who partner with HouseNet are able to build their online brand and get new revenue streams because they share the advertising revenues from HouseNet," she notes.