Internet Service Providers--Expanding Your Reach

Stevens has used PrintBid.com to seek business that would not be cost-effective to go after with a traditional sales force. "It's really opening opportunities in broader markets that we would not normally go after," he remarks.

Stevens reports that he has also taken advantage of the profiling option for vendors. "We are profiled in the database, but our criteria reflects the types of jobs that are the most efficient and profitable for us to run. We don't necessarily list all of our capabilities."