Internet Service Providers--Speed of Light

However, Porter says that httprint differs from its competitors in the sense that they do not step into existing relationships. "What we're trying to do is put some power back in their hands, and let them go out and deal with their customers as they've always have," Porter says.

While httprint offers customers a way to improve their relationships with existing customers, it also opens up the opportunity to create new relationships with httprint's open marketplace offering, according to Porter. The open marketplace is an opportunity for printers to connect with new customers. A buyer simply logs on to the open marketplace and searches for a printer. "We are seeing printers selling outside of the local region as a result of the new business they've acquired through the open market. This kind of traffic is a first for a lot of these guys," he reveals.