Internet--The Evolving Print Community

Internet companies are changing print buyer to printer (and printer to printer) interaction. Beyond e-procurement and equipment auctions, the Internet is targeting the very core of the printing industry—the printing community itself.

BY MARIE RANOIA ALONSO

John Cooley Jr., vice president of sales at his family's business, Philadelphia-based, $25 million Innovation Printing & Litho, does not oversee a company the size and scope of R.R. Donnelley & Sons. Cooley does not buy consumables with the same purchase power as do print consolidators the likes of Nationwide Graphics. Cooley does not push Innovation Printing, founded by Cooley's father, to compete against the billion dollar printing giants—the Mail-Wells of the print world—that command the respect, and rebates, of the industry's elite supply community.