Internet--The Evolving Print Community

The benefit of Impresse.com—and comparable e-procurement services, such as Noosh.com—is found in the more immediate, online printer buyer/printer interaction Internet print procurement affords. What does this mean for the commercial printing community?

In a word: Change.

"The Internet is definitely going to play an important role for the future of printing," reports Sheryl Sharp, sales representative at San Francisco-based ColorGraphics. "We are currently using Impresse.com as an additional means of communicating with our clients and, although we are still in the evaluation stage, we have noticed that this Internet service does, in fact, reduce the common quote confusion between printer and print buyer. Impresse.com uses fields that force print buyers to complete all necessary information, from a printer's standpoint."