Internet watch 1-01

van Steeg: The largest hurdle is the current confusion in the marketplace. Everyone has been bombarded by different solutions, and it's hard to decide what you should pick and choose.

People in the printing industry look at the bottom line. Printers move toward a new technology when they think that it makes sense from a return-on-investment standpoint. When there is confusion around a technology, you don't make that investment because you first want to know what you really need and with whom who you should work.