Internet watch 3-01

The Real Deal

OnlineAssetExchange.com seeks to bring pricing transparency to the business of used equipment.

Looking for a used six-color Komori? Need additional bindery gear to fulfill a contract? Then logging onto OnlineAssetExchange.com may be a way to quickly solve an equipment crisis.

Launched in March of 2000, OnlineAssetExchange.com began as an online exchange and auction site dedicated to selling industrial equipment. In just under a year, it has become the largest seller of secondary assets in the used industrial equipment space with 200,000 line items, which is comprised of about $14billion in assets, according to the site's co-founder Norm Bastin.