Standard Register: Where Innovation Has Led to a Century of Success

"We learned different things in each market segment," Morgan states. "In some cases, we learned things that could be addressed with a ubiquitous capability. In others, we created solutions that were very unique to the market segment we were supporting. Our strategy was to do one-to-many instead of one-to-one. We want to create solutions that address the needs of the marketplace instead of the needs of just a handful of customers. The shared learnings across a broader group of customers was viewed as a substantial advantage versus customization.