Special Report: Offset and Beyond -- Today's Model: Distribute-Then-Print

We learned our lessons early when we lost a major account to a big competitor at the beginning of 2007. Crisis snaps you into making the changes you need to survive. Losing that account was a huge jolt. It was a life-changing event for us, and we were forced to restructure rapidly.

We had to immediately get to a lower cost level. We had to flatten our organization, change our processes, our workflows and our culture. Change management practices were essential to quickly realign our employees’ mindsets to support the newly structured operation. I can’t emphasize enough how important it is to keep close contact with your front-line employees and your best customers.