Special Report: Offset and Beyond -- Today's Model: Distribute-Then-Print

However, I remain bullish on our industry to transform and grow. First, I believe customers are reducing their budgets on expensive advertising and moving to cheap media, which puts print, online, direct mail and direct marketing at the center of the “media universe.” Secondly, I believe consumers are getting annoyed with high-profile advertisers that receive bailout money, or with companies that publicly announce massive layoffs and closures. This trend will force many marketers to get out of public view and use private direct marketing campaigns to connect with their customers.