Special Report: Offset and Beyond -- Today's Model: Distribute-Then-Print

For example, my blood pressure rises when I watch NASCAR and see Caterpillar sponsoring a race team, yet they publicly announced layoffs for more than 20,000 people—many of whom are NASCAR fans. I immediately wonder how advertisers rationalize the ROI when sponsoring race teams, Super Bowl TV commercials, sports endorsements and/or stadium signs (e.g., Citibank, a major bailout recipient, continues to pay $400 million for the NY Mets stadium naming rights).