Special Report: Offset and Beyond -- Today's Model: Distribute-Then-Print

Kelly: At K/P, we have always leased our equipment and buildings, which has turned out to be a really good thing for us; contrary to traditional print businesses. The balance sheet might look a little lighter in assets. However, we can respond quickly to the recessionary economy and/or market shocks. Our ability to immediately adjust our fixed cost structure is priceless.