INVESTING IN HUMAN CAPITAL — VALUABLE COMMODITIES

The latter is an ongoing problem for Suttle-Straus in Waunakee, WI, admits President John Berthelsen, who adds that the lack of skilled workers in the industry has limited the company’s ability to grow and expand as rapidly as he would like.

“We have now geared ourselves much more towards identifying and hiring bright, motivated entry-level people and training them ourselves,” Berthelsen contends. “Whether they are just entering the workforce or are coming into our industry from another one, we’re having some success with this approach.”