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Erik Cagle
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“Most agencies are now specifying that jobs incorporate UV inks,” Atamian says. “Lately, one out of every four of the specs on new work has been requesting UV. The buyers realize its benefits, including the faster turnaround times.”
Casino/hotel clients, in particular, are ardent purchasers of both UV and on-demand printing. Whether brochures, mailers, invitations, check-in packets or spa/wedding salon brochures, the turn time request is typically ASAP, as in today.
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Erik Cagle
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