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Erik Cagle
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Ah, but the velvet rope comes at a steep price. The cost of a UV press is considerably higher than a conventional one. Ditto for inks, coatings and chemistry. Certain substrates have a higher out-of-pocket cost.
And challenging...if your press operators don’t mind the learning curve that’s necessary to perfect the UV printing craft. Of course it’s hard. There’s a line from the movie “A League of Their Own,” in which Tom Hanks’ character essentially spells out the difference between “why?” and “why not?” people: “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard...is what makes it great.”
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Erik Cagle
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