Invisible Electronics for Packaging Applications

Another form of invisibility is replacing something ugly on the outside of a package such as a barcode with something that will still work when printed on the inside of the package - the printed RFID label. Indeed, some RFID will be printed directly on the inside of a package - even in the glue flap. MAN Roland, which makes some of the world’s largest and fastest printing machines, emphasized the importance of eliminating visible barcodes and conventional RFID tags on the outside of packages, noting that successful RFID integration in sales packaging needs the know-how of the printers. Thomas Walther, Head of New Product Technology at the company, revealed market studies showing that both experts and consumers find packaging the most effective promotional medium, not to be unnecessarily debased with visible stock control devices.