What if every panel of your brochure took on a wavy, irregular shape? What would it do to the opening experience? Well, our friends at Standard Press in Atlanta, built an event invitation around this concept, and the result is really eye-catching and fun.
Designed as a teaser for their yearly "Discover" Print and Paper Show event, Standard Press designed a unique experience for the recipient, using creative layered shapes and pops of high gloss UV coating to create an irresistibly visual and textural invitation. Enjoy!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.